It used to be socially acceptable to share a freshly launched social media page and ask friends and family members to like it. Now, that doesn’t work. First, it’s not good etiquette. Second, it very rarely gets passed the select friend groups who received the invitation in the first place. The importance of social media …

Why Every Business Needs to Focus on Social Media Marketing Read More »

Building a social media marketing strategy helps businesses to gain exposure, build engagement with customers, and gain a premium ROI on each marketing dollar. With the average American consumer spending more than 3 hours on social media every day, businesses need to learn to leverage social media platforms to their advantage. It looks complicated, but …

The 3 Pillars of Business Best Practices on Social Media (and why businesses fail without them) Read More »